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headRocka and Todd Breed to merge

headRocka and Todd Breed are merging, to become headRocka/Todd Breed. Producer Jeff McDonald, the man behind both projects, wanted to simplify his artistic personas ahead of the release of track “He Know” on 22nd February 2019.

Todd Breed ft Sabrina Louise – He Know

Look out for the Todd Breed release of He Know, as well as the headRocka remix! We will be bringing you all the links to stream and buy so stay tuned!

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CP Lee and Terrains at the O2 Academy Birmingham – 5th October 2018

Catch CP Lee and Terrains at the O2 Academy 3 in Birmingham on October 5th, 2018. The gig starts at 7pm and also features local acts harico and The White Noise. The event is brought to you by The Catapult Club, who are simply the best live music promoters in Birmingham, and a pleasure to work with.

Tickets are £7.90 and available from Ticketmaster:


The guys are hard at work, preparing a set that fuses rap with acoustic guitar and some surprises along the way!

Come along and enjoy a night of great live music in a great venue! To all our friends in Birmingham, it’s also a great chance to show your support for three local acts.


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RoD relaunched!

Welcome to a new era of Rize or Demize Records.

Founded by Craig Pinches in 2014, Rize or Demize has been built on a family ethos – which is why we always promote with #RODFamily – everyone who joins us, follows us, believes in us are a part of our family.

Now Jeff McDonald (headRocka, Todd Breed) and Rob Knowles (Terrains, Audio 287) have joined the family and this team of three are running Rize or Demize – bringing new directions and new strengths to the label.

We have some releases in the pipeline that you’re going to love… from hip-hop, rap and urban music – to house and dance – to rock and indie.

But we’re about more than just releasing music. RoD have plans to really make a difference to artists in the UK music scene. We firmly believe in two things; the promotion of talented artists with the right attitude, and that making music is all about enjoyment!

We welcome contact from anyone interested in joining our family – whether you’re an artist looking to join the label, another creative such as a photographer or filmmaker looking to collaborate, or a music fan looking for upcoming artists to follow. Get in touch with us – email